What is "Sprezzatura"?
"Sprezzatura" is an Italian concept that incorporates elegance and nonchalance with art, fashion and design. It is the Italian counterpart of American "Swag". The idea of "sprezzatura", is that it is studied casual elegance along with personal flair and flamboyance. "Sprezzatura" is also very obvious in minimalist design and art. Beyond this, it is also way of life so ingrained into Italians, and in other Mediterranean people.
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